Within our business writing expertise, we specialize in retail content with a keen understanding of the consumer shopping experience and the merchandising decisions that drive buying behavior.
The Coastal Appeal of High Tide Home Provisions PROJECT DETAILS: CLIENT: Breakwall Publishing PUBLICATION: Seaside Retailer PROJECT: Cover Story / Profile INDUSTRY: Business / Retail FEATURING: Ember Roberts and Amy Fisher, co-owners, High Tide Home Provisions READ IT: “Coastal appeal“ Running a coastal home decor store doesn’t feel like work to Ember Roberts or Amy […]
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Plant Trucks and Pop-Ups PROJECT DETAILS: CLIENT: GIE Media Inc. PUBLICATION: Garden Center Magazine PROJECT: Cover Story INDUSTRY: Horticulture / Retail FEATURING: Rob Moffitt, owner, The Haus Plant Truck; Jan Goodman, founder, Cityscapes and its TransPLANTed Roaming Greenhouse; Stephen Petrilyak, nursery manager, Garden Supply Company; LaManda Joy, owner, City Grange READ IT: “Popping up profits“
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Avery Dennison’s DirectLink Technology for Mineral Fusion PROJECT DETAILS: AGENCY PARTNER: Convero CLIENT: Avery Dennison PROJECT: Case Study INDUSTRY: Retail / Technology FEATURING: Tim Bohlke, home and personal care (HPC) segment manager, Avery Dennison; Tim Schaffer, senior vice president of marketing, Mineral Fusion READ IT: “NFC Technology Connects Consumers and Companies“ Mineral Fusion used to
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Margaritaville Resort Orlando: Retail in Paradise PROJECT DETAILS: CLIENT: Breakwall Publishing PUBLICATION: Seaside Retailer PROJECT: Cover Story / Profile INDUSTRY: Retail / Hospitality FEATURING: William Hill, retail store manager, Margaritaville Resort Orlando; Elizabeth Brackman, director of rooms, Margaritaville Resort Orlando READ IT: “Retail in Paradise“ When guests enter the retail store at Margaritaville Resort Orlando,
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ZooTampa Promotes Retail with Purpose PROJECT DETAILS: CLIENT: Breakwall Publishing PUBLICATION: Seaside Retailer PROJECT: Cover Story / Profile INDUSTRY: Retail / Hospitality FEATURING: Elie Johnson, director of retail, ZooTampa READ IT: “Retail with a purpose“ With 56 acres of habitats that house more than 1,000 animals, ZooTampa at Lowry Park provides plenty of opportunities for
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Ocean Magic Surf Shop Revamps the Retail Experience PROJECT DETAILS: CLIENT: Breakwall Publishing PUBLICATION: Seaside Retailer PROJECT: Cover Story / Profile INDUSTRY: Retail FEATURING: Felipe “Flip” Oliveira, owner, Ocean Magic Surf Shop READ IT: “Experiencing the magic“ Award-Winning Content This profile earned Regional GOLD and National SILVER Azbee Awards of Excellence for company profile writing from
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How to Boost your Garden Center’s Brand Visibility PROJECT DETAILS: CLIENT: GIE Media Inc. PUBLICATION: Garden Center Magazine PROJECT: Article INDUSTRY: Horticulture / Retail / Marketing FEATURING: Katie Dubow, creative director, Garden Media Group; Ben Regester, general manager, Gateway Garden Center; Jennifer Youngquest, director of marketing, English Gardens; Annie Stuart, marketing manager, Weston Nurseries READ
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Founder Finds Her Happy Place at ACK 4170 PROJECT DETAILS: CLIENT: Breakwall Publishing PUBLICATION: Seaside Retailer PROJECT: Cover Story / Profile INDUSTRY: Business / Retail FEATURING: Susan Fairgrieve, Founder, Owner and “Captain,” ACK 4170 READ IT: “Finding Her Happy Place“ Award-Winning Content This profile earned a Regional SILVER Azbee Award of Excellence for personal profile writing
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Why Aren’t Garden Centers Hooked on ’Ponics? PROJECT DETAILS: CLIENT: GIE Media Inc. PUBLICATION: Garden Center Magazine PROJECT: Article INDUSTRY: Horticulture / Retail FEATURING: Greg Thiel, garden center division manager, Hydrofarm Inc. Harold Dambly, owner, Dambly’s Garden Center Kathryn Hurd, manager, Waiahole Nursery and Garden Center READ IT: “Why Aren’t Garden Centers Hooked on ’Ponics?” “If you’re not
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