PROJECT DETAILS:
- CLIENT: GIE Media Inc.
- PUBLICATION: Lawn & Landscape Magazine
- PROJECT: Profile
- INDUSTRY: Horticulture / Landscaping
- FEATURING: Shane Karlson and Kevin Igoe, co-owners, Your Green Team
- READ IT: “Branded by a Smile: How Your Green Team Grew 200 Percent
“We took a totally different approach when we branded a symbol and, with that symbol, created an emotion. … People remember emotion.”
Award-Winning Content
This profile earned Regional SILVER and National BRONZE Azbee Awards of Excellence for company profile writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
Since founding their lawn care company, Your Green Team, near Tampa, co-owners Shane Karlson and Kevin Igoe have realized that customers don’t care how many promises contractors make; they just want their yards to look better. By figuring out how to let the results speak for themselves, the company’s monthly service volume rocketed 200% in two years.
This award-winning profile for Lawn & Landscape Magazine explores Your Green Team’s consistent branding and concentrated growth strategy focused on a high volume of small jobs in close proximity.
Ready to harness the power of compelling storytelling to elevate your brand’s presence? Reach out today to transform your narrative with award-winning content.