PROJECT DETAILS:
- CLIENT: GIE Media Inc.
- PUBLICATION: Garden Center Magazine
- PROJECT: Article
- INDUSTRY: Horticulture / Retail
- FEATURING:
- Greg Thiel, garden center division manager, Hydrofarm Inc.
- Harold Dambly, owner, Dambly’s Garden Center
- Kathryn Hurd, manager, Waiahole Nursery and Garden Center
- READ IT: “Why Aren’t Garden Centers Hooked on ’Ponics?”
“If you’re not looking for a hobby, don’t get into it,” Harold Dambly, owner of Dambly’s Garden Center in Berlin, N.J., says of soilless growing systems like hydroponics. “It becomes a labor of love.”
Award-Winning Content
This article earned a Regional BRONZE Azbee Award of Excellence for general interest feature article writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
With rising concerns over food safety and sustainability, soilless growing systems like hydroponics, aquaponics and aeroponics are breaking new ground. Indoor gardening represents a billion-dollar industry, pointing to huge potential for retailers of soilless systems and supplies, but specialty stores dominate this market. Are independent garden centers missing out on ’ponics?
This award-winning article for Garden Center Magazine breaks down the basics of hydro-, aqua- and aeroponics retail—detailing the products and space requirements stores need to get started while offering merchandising tips to seize the unique market potential of each segment.
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