PROJECT DETAILS:
- CLIENT: American College of Radiology
- PUBLICATION: ACR Imaging 3.0
- PROJECT: Case Study
- INDUSTRY: Medical / Radiology
- FEATURING: Weill Cornell physicians and staff including:
- Marc H. Schiffman, MD, interventional radiologist
- Tamatha B. Fenster, MD, MS, gynecologic surgeon
- Christine Lennon, MD, anesthesiologist
- Avery Ornstein, LCSW, senior social worker
- READ IT: “Bridging the Communication Gap“
Award-Winning Content
This case study earned regional and national GOLD Azbee Awards of Excellence for case study writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
When COVID-19 forced hospitals like Weill Cornell to halt ICU visitation, nurses and physicians struggled to keep families connected while providing critical patient care. To bridge this gap, an interventional radiologist and a gynecologic surgeon partnered to develop a communication lifeline. By leveraging simple walkie-talkie-style devices paired with an app that relayed real-time messages, their innovative VoiceLove Project made a powerful impact on patient care during the pandemic.
This award-winning case study for the American College of Radiology, part of the ACR’s Imaging 3.0 initiative to highlight how radiologist-driven improvements are revolutionizing care, details how these physicians translated simple tech to a medical setting to quickly solve a problem.
Discover how award-winning writing like this can elevate your brand story. Contact us for high-quality content that engages and converts.