PROJECT DETAILS:
- CLIENT: GIE Media Inc.
- PUBLICATION: Garden Center Magazine
- PROJECT: Cover Story
- INDUSTRY: Horticulture / Retail
- FEATURING:
- Rob Moffitt, owner, The Haus Plant Truck;
- Jan Goodman, founder, Cityscapes and its TransPLANTed Roaming Greenhouse;
- Stephen Petrilyak, nursery manager, Garden Supply Company;
- LaManda Joy, owner, City Grange
- READ IT: “Popping up profits“
Temporary plant shops are sprouting up everywhere, from city trucks to vacant buildings and more, offering garden centers fresh ways to reach new customers and boost income while scouting future store spots. This cover story for Garden Center magazine explores the stories of successful pop-ups and their strategies for picking prime locations, partnering with local businesses, generating community buzz and stocking inventory smartly.
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