For more than half a century, Rick Case has steered Rick Case Automotive Group to become one of the most successful car dealership chains in America by treating his customers as friends. Rick and his wife, Rita, have learned what it takes to become the best – whether it’s selling more cars or motorcycles than the competition, building iconic brands, promoting sporting events like daredevil Evel Knievel’s stunts, or developing philanthropic events to benefit local charities.

To commemorate the 50th anniversary of his dealership, Rick partnered with us to write a book detailing what he’s learned about record-setting sales success and life-changing community service through five decades of business.

Everyone has a story to tell. Ready to share your success in a top-quality manuscript that captures your thought leadership? Let’s craft your narrative together.