PROJECT DETAILS:
- CLIENT: Breakwall Publishing
- PUBLICATION: Seaside Retailer
- PROJECT: Cover Story / Profile
- INDUSTRY: Retail
- FEATURING: Felipe “Flip” Oliveira, owner, Ocean Magic Surf Shop
- READ IT: “Experiencing the magic“
Award-Winning Content
This profile earned Regional GOLD and National SILVER Azbee Awards of Excellence for company profile writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
Dive into the vibrant story of how Felipe “Flip” Oliveira revolutionized Ocean Magic Surf Shop in Jupiter, Florida. This award-winning profile details how Oliveira transformed a 37-year-old local treasure trove into an innovative retail experience. With refreshed displays, new inventory and a bold community “board room,” Oliveira boosted customer satisfaction and sales while redefining the surf shop’s culture.
Breakwall Publishing Editorial Director Kristin Ely said, “When we were deciding what profile to enter in the Azbee Awards, this story stood out to me as it was both inspiring and insightful. Brooke’s approach to the article as well as Flip’s mold-breaking approach to retail made for an engaging article. We are thrilled that ASPBE also recognized the enterprising work that went into the feature.”
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