PROJECT DETAILS:
- CLIENT: GIE Media Inc.
- PUBLICATION: Lawn & Landscape Magazine
- PROJECT: Cover Story / Profile
- INDUSTRY: Horticulture / Landscaping
- FEATURING: Abigail Santos, owner, No Ka Oi
- READ IT: “Out of the Storm: Thriving after hurricanes hit“
Facing ruin after two hurricanes in the span of 10 years, Abigail Santos considered closing down her Hawaiian landscaping business, No Ka Oi (which means “the best” in Hawaiian.) But with her husband Frank’s encouragement, the company rebounded, blossoming into a $5-million enterprise with 70 employees. Santos’ resilience and strategic shift from plant rental to landscape maintenance revitalized the business, attracting high-profile clients like the Sheraton Hotel.
This award-winning cover story for Lawn & Landscape Magazine follows No Ka Oi’s inspiring journey from devastation to rejuvenation as Santos shifted her perspective from obstacles to opportunity.
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Award-Winning Content
This profile earned a Regional BRONZE Azbee Award of Excellence for company profile writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
