PROJECT DETAILS:
- CLIENT: Breakwall Publishing
- PUBLICATION: Seaside Retailer
- PROJECT: Cover Story / Profile
- INDUSTRY: Business / Retail
- FEATURING: Susan Fairgrieve, Founder, Owner and “Captain,” ACK 4170
- READ IT: “Finding Her Happy Place“
Award-Winning Content
This profile earned a Regional SILVER Azbee Award of Excellence for personal profile writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
The ACK 4170 logo just popped into Susan Fairgrieve’s head one day, featuring the airport code for Nantucket (ACK) and the island’s abbreviated latitude and longitude (41-70). She ran with the idea on Instagram, posting photos she’d snapped at Nantucket while vacationing there with her late husband. As her online following rapidly grew, Fairgrieve developed an entire line of products around the ACK 4170 brand—eventually launching an ecommerce website and opening a retail store on the island.
This award-winning cover story for Seaside Retailer follows Fairgrieve’s vision, detailing how she crafted an iconic brand and curated an eclectic mix of handmade merchandise that lures locals and tourists alike.
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