PROJECT DETAILS:
- CLIENT: American College of Radiology
- PUBLICATION: ACR Imaging 3.0
- PROJECT: Case Study
- INDUSTRY: Medical / Radiology
- FEATURING:
- Ross E. Schwartzberg, MD, neuroradiologist, Imaging Healthcare Specialists;
- Scott L. Brown, MD, urologist, San Diego Urology Associates
- READ IT: “A Clearer Picture of Prostate Health“
“Imaging is rarely used to determine the appropriateness of prostate biopsies. In fact, the prostate is the only organ in which imaging isn’t typically used for the guidance of a biopsy. Now, we have evidence that MRI imaging prior to standard random biopsy can identify at least 25% of men who might safely avoid unnecessary biopsies and reduce overtreatment.”
– Ross E. Schwartzberg, MD
Award-Winning Content
This case study earned an APEX Award of Publication Excellence for health and medical writing. These national awards, presented by Communication Concepts Inc., recognize exceptional editorial quality.
The last thing any man wants is a dozen biopsy needles in an already inflamed prostate. That’s why Ross E. Schwartzberg, MD, started a clinical practice for prostate imaging at Imaging Healthcare Specialists in San Diego, to give patients a clearer picture of their prostate health without needles or probes.
This award-winning case study for the American College of Radiology, part of the ACR’s Imaging 3.0 initiative to highlight how radiologists are revolutionizing care, details Schwartzberg’s interactive approach to offering one-on-one patient consultations and dedicated follow-up with referring physicians.
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