PROJECT DETAILS:
- CLIENT: Crain’s Content Studio
- PUBLICATION: Crain’s Cleveland Business
- PROJECT: Profile
- INDUSTRY: Finance
- FEATURING:
- Laura Soave, Chief Brand Officer, CrossCountry Mortgage
- READ IT: “For CrossCountry Mortgage, local grit drives national growth“
“We have grown exponentially to cover the entire country. Our branches are really connected to the communities they serve.”
– CrossCountry Mortgage chief brand officer Laura Soave
CrossCountry Mortgage might be the fifth-largest retail mortgage lender in the U.S., yet it feels like a small, community-focused company. With over 600 branches and 8,000 employees across all 50 states, CrossCountry Mortgage grew more than 770% to land at the top of the esteemed Weatherhead 100 List, published by Crain’s.
This profile explores how the founder’s vision for personalized service and community connection shines through this explosive growth. The company’s success is rooted in its entrepreneurial spirit, giving branches the freedom to innovate while providing robust support from the new corporate headquarters in Cleveland.
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