PROJECT DETAILS:

Usually, when Bob Wheeler wanted to talk with Ben Helton, it wasn’t a good conversation. As owners of competing landscape companies offering similar services to the same commercial market in Boise, Idaho, they typically only spoke when one was trying to take employees or properties from the other. But as the competition tamed, they realized their visions were aligned. After several months of negotiations, they decided to collaborate instead of competing, merging to form Cutting Edge Landscape.

This award-winning cover story for Lawn & Landscape Magazine details how two competitors overcame their differences to identify their synergies and leverage each other’s strengths, blending their crews and their cultures in the process.

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Award-Winning Content

This cover story earned Regional and National BRONZE Azbee Awards of Excellence for company profile writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.

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