Facebook Marketing
In her session at Social Media Marketing World, Mari Smith shares her marketing tips to stay ahead of Facebook’s constant evolution. Read more
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Digital Marketing
Attract influencers with a 411 social media posting schedule
To build an audience instead of just building likes, Joe Pulizzi recommends a 411 Social Media Posting Schedule that leverages the power of your influencers. [Read more]
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How to Create a Content Marketing Strategy
In his presentation at Social Media Marketing World 2015, Joe Pulizzi explains How to Create a Content Marketing Strategy in 6 (not-so-quick) steps. [Read more]
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8 Social Media Marketing Trends to Watch
At the opening keynote for Social Media Marketing World 2015, Michael Stelzner shared results from the Social Media Marketing Industry Report, illustrating 8 social media marketing trends to watch in 2015. [Read more]
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8 lessons from Chef to build your business on Twitter
From Jon Favreau’s 2014 film “Chef,” we pull out 8 actionable social media tips you can use to manage your online reputation and build your business through Twitter. [Read more]
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Using Video to Convert ADHD Users
Jim Kukral of Funnervids.com shares his magic video formulas with the Cleveland Social Media Club, explaining how he’s been successfully using video to convert leads with short attention spans. Learn how short, simple videos can help grow your business. [Read more]
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Changes to Facebook News Feed Emphasize Visual Content
While text-only Facebook updates from your friends inspire more text-only posts, people engage with Company Pages differently. Facebook’s latest changes to the News Feed algorithm urge Pages to post engaging visuals and link-shares rather than text updates. [Read More]
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6 Social Media Tips for Better Results
From a recent webinar with CUcontent, Brooke details how credit unions can improve marketing ROI in 2014 with an integrated strategy for social media and content marketing that lead prospects toward conversion goals. [Read more]
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Social Media as a Customer Service Tool
Before companies knew where to look, dissatisfied customers started finding new ways to complain. Social media revolutionized the concept of the rant, as it became the go-to tool for squeaky wheels – or at least another way to catch a brand’s attention if other attempts failed. As a dissatisfied customer, the last thing you want
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The bias of a like: How social hype sways opinions
Did you really like that post, or did you just “like” it because someone else did? One study reveals the bias of social influence by showing how online votes of positive sentiment inspire more trigger-happy liking. [Read More]
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