Mineral Fusion used to rely on printed displays to grab consumer attention. But when the brand launched a new line of natural cosmetics, executives wanted to overhaul its approach to consumer engagement and education.

This case study details how Mineral Fusion incorporated Avery Dennison’s DirectLink labels, which leverage near field communications (NFC) technology to wirelessly connect with consumers’ smartphones. By simply tapping a smartphone to the label, consumers can instantly access dynamic content about each product—making this technology a game-changer in boosting consumer engagement.

Discover how award-winning writing can transform your success story into a compelling case study that captivates and converts.