When guests enter the retail store at Margaritaville Resort Orlando, they’re not just walking into any coastal hotel gift shop; they’re embarking on a vacation experience. Laid-back tropical vibes, Jimmy Buffet tunes, and island-inspired treasures transport shoppers into paradise.

With a keen eye for creative merchandising, the store’s new retail manager, William Hill, turned shopping into immersive performance, leveraging his sales success and theatrical background to infuse entertainment into the upscale resort gift shop.

This cover story for Seaside Retailer details how Hill reimagined the retail experience at the Margaritaville store by engaging with customers with a focus on “blowing their minds the best that we can.”

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