PROJECT DETAILS:
- CLIENT: American College of Radiology
- PUBLICATION: ACR Imaging 3.0 Changemakers
- PROJECT: Cover Story / Profile
- INDUSTRY: Medical / Radiology
- FEATURING:
- Efrén J. Flores, MD, radiologist and officer for radiology community health and equity, Massachusetts General Hospital (MGH);
- James A. Brink, MD, FACR, Radiologist-in-Chief, MGH;
- Joseph R. Betancourt, MD, MPH, senior vice president of equity and community health, MGH;
- Elyse R. Park, PhD, MPH, clinical health psychologist and health services researcher, MGH;
- Ruth C. Carlos, MD, MS, FACR, assistant chair for clinical research at the University of Michigan and editor-in-chief of the JACR; et al.
- READ IT: “Bridging Disparities Through Health Equity“
Award-Winning Content
This profile earned a regional SILVER Azbee Award of Excellence for individual profile writing from The American Society of Business Publication Editors (ASBPE), and an APEX Award for Publication Excellence for personal profile writing from Communications Concepts.
Growing up in a rural town in Puerto Rico, early exposure to healthcare disparities fueled Efrén J. Flores, MD, to become a radiology changemaker committed to advancing care for underserved patients. By harnessing his humble background to understand the challenges facing his community, Flores is eliminating barriers and promoting more equitable care. As Massachusetts General Hospital’s first officer for radiology community health and equity, Flores serves as a liaison between the healthcare system and the surrounding community.
This detailed professional profile, part of the ACR’s Imaging 3.0 Changemakers initiative to showcase how radiologists are revolutionizing care, spotlights the contributions Flores has made to advance health equity beyond the radiology reading room.
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