PROJECT DETAILS:
- CLIENT: GIE Media Inc.
- PUBLICATION: Nursery Management Magazine
- PROJECT: Cover Story
- INDUSTRY: Horticulture
- FEATURING:
- Tyler Orban, owner, Orban’s Nursery;
- Ed Bravo, owner, Big Trees Plantation and president of the Florida Nursery, Growers & Landscape Association (FNGLA);
- Ben Bolusky, CEO, FNGLA
- READ IT: “Strength in Unity“
Award-Winning Content
This article earned a Regional SILVER Azbee Award of Excellence for case history writing from The American Society of Business Publication Editors (ASBPE). These highly competitive awards celebrate the highest quality reporting in business-to-business, trade and professional publications.
When an unexpected tropical storm devastated Orban’s Nursery in Florida, the industry embodied strength in unity. As the Florida Nursery, Growers & Landscape Association (FNGLA) began coordinating volunteers to repair the tornado-stricken nursery, Hurricane Irma began brewing off the coast, forming the most powerful Atlantic hurricane ever recorded.
Few Florida nurseries escaped Irma unscathed, as the industry endured $625 million in damage. Though the aftermath was devastating, FNGLA members exemplified their resilience by rebuilding each other’s businesses. This award-winning article for Nursery Management magazine details the recovery efforts, and the statewide movement to roll out disaster manuals that emphasized preparation as well as collaboration in the aftermath.
Ready to inspire similar stories and empower your brand with compelling content? Discover how award-winning writing can enhance your message and engage your audience.