Running a coastal home decor store doesn’t feel like work to Ember Roberts or Amy Fisher—who co-own High Tide Home Provisions in Wilmington, North Carolina—because they’re not just selling products, they’re creating art. Since outgrowing their original location in a quaint little cottage and moving into a massive showroom, business has skyrocketed for the creative duo.

This cover story for Seaside Retailer explores how High Tide draws in locals and tourists alike with its collection of coastal décor, including one-of-a-kind furniture that has been rehabbed, repainted and reloved by Roberts and Fisher. By bringing serene beach vibes into their products, the store’s diverse selection invites customers to take a piece of the coast home with them.

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